
The Passive Recruitment Starter Kit: build your bench with potential qualified candidates
By: Esther Nand
Coined “The Great Resignation,” the high number of open positions and voluntary quits during 2021-2022 has left employers and HR professionals struggling to fill much-needed positions.[i] If your recruitment strategies are proving ineffective this year, passive recruitment may be just the tool to add to your talent acquisition scheme.
Passive recruiting is different from traditional recruiting because it seeks to engage prospective candidates currently employed who are not actively looking for new work but may be open to a rewarding career opportunity if one becomes available.[ii] This article explains how to:
- Start a passive job search.
- Initiate and build relationships with potential qualified candidates.
- Develop your organization’s online presence to support your initiative.
- Include networking as part of your approach
- Broaden your reach and make your job offering more attractive.