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Strategic Planning NonProfit

January 2023: Strategic Planning for Businesses

By Business Consulting, Strategic Planning NonProfit, Strategy


Stephanie Ford is a director of Warren Whitney and is responsible for Business Development. Stephanie has more than 20 years of diverse client experience, including manufacturers, financial services, distributors, professional services, real estate, and nonprofits.

Strategic Planning for Businesses: prepare for the future

The most important investment in your business this year!

By: Stephanie T. Ford

The start of a new year often has us reflecting on the past and thinking of goals for the year ahead. Similarly, as leaders of organizations, the beginning of the year is a time to assess and plan for the future. Naturally, this may have you thinking about a strategic planning process for your company.

Strategic Planning can provide several benefits even for small to mid-size organizations or privately held companies. By defining a clear vision and mission, it can help to put everyone on the same page. I have seen how this can be a unifying and motivating exercise, which helps to foster a good culture and employee retention. It builds engagement and buy-in, which is beneficial in supporting teams to work together towards common goals by creating goals, strategies, and tactics together. Strategic Planning can also be a way to communicate vision internally to motivate existing employees and externally to attract new workers and help coalesce support from potential funders, investors, vendors, and even perhaps new clients.

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