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The Growing Challenge of Nonprofit Board Leadership

By Board Development, Nonprofit, Strategic Planning Nonprofit

The Growing Challenge of Nonprofit Board Leadership

Over the last 25 years, the number of nonprofits has grown dramatically. In Central Virginia alone, estimates suggest an increase of between 3,500 and 4,000 nonprofit organizations. Every one of those organizations needs a board. More importantly, every one of them needs a good board.

That is becoming increasingly difficult.

It is hard to find good board members. And frankly, it is hard to be a good board member in today’s environment.

Board Development, BoardSource Certified Governance Trainer
Co-Founder, Owner, & Director

Katherine M. Whitney

Katherine M. Whitney is a Co-Founder, Owner, and Director of Warren Whitney, where she has spent more than 35 years helping organizations strengthen leadership, governance, and decision-making. Her practice is focused almost entirely on nonprofits, with deep experience supporting boards and management teams through board development, executive director and CEO searches, strategic planning, succession planning, and organizational change.

Katherine brings both professional consulting experience and firsthand governance leadership to her work. She is a BoardSource Certified Governance Trainer and has served on numerous nonprofit, educational, civic, and community boards across Virginia, including roles as board chair, governance committee chair, strategic planning committee chair, and search committee chair. Her board service includes organizations such as Christchurch School, The Memorial Foundation for Children, St. Michael’s Episcopal School, St. Catherine’s School, The Virginia Home for Boys and Girls, Heart of Virginia Council of the Boy Scouts of America, RichTech, Greater Richmond Partnership, and The Richmond Chamber.

Katherine holds an MBA from the University of North Carolina at Chapel Hill, a BS in Mathematics from Davidson College, and is a graduate of Leadership Metro Richmond. Her work is grounded in a practical understanding of the nonprofit and philanthropic landscape, particularly in Virginia, where she has helped mission-driven organizations align strong governance with effective execution.

For years, nonprofit leaders have talked about the “three Ts” of board service: Time, Talent, and Treasure. The goal for most boards is to have members who can bring at least two of the three. Today, checking even two boxes has become increasingly challenging.

The Time Challenge

Time has become one of the greatest barriers to nonprofit board service. Scheduling is harder for nearly everything we do. People retire later, work longer hours, travel more, and manage increasingly complex family and professional responsibilities.

Even highly committed board members can struggle to find time for:

  • Board meetings
  • Committee meetings
  • Preparation and reading
  • Strategic discussions
  • Fundraising activities
  • Community engagement

At the same time, the work of nonprofit governance has become more demanding. Boards are expected not only to provide oversight, but also to think strategically, support leadership transitions, strengthen community relationships, and help organizations navigate financial and operational complexity.

The Talent Challenge

There is no shortage of intelligent and capable people in our communities. The challenge is finding individuals with the specific skills, experience, and mindset that nonprofit organizations increasingly need.

For example, every board should have several financially savvy members. Not everyone with financial strength needs to be a CPA but having someone who understands the complexity of nonprofit accounting, nonprofit financial statements, cash flow, and organizational sustainability brings tremendous strength to a board. Yet the controller and CFO pipeline has become significantly smaller over the last decade, making those candidates harder to find.

Beyond financial expertise, boards increasingly need people who can:

  • Think strategically
  • Ask thoughtful questions
  • Build relationships in the community
  • Open doors for the organization
  • Understand governance responsibilities
  • Help organizations “see around corners”

The strongest board members are not simply supportive of the mission. They actively strengthen the organization’s future.

The Treasure Challenge

The financial expectations of board service have also become more complicated.

As the gap widens between the very wealthy, upper middle class, and middle class, there are not enough individuals who are both willing and financially able to support multiple nonprofits at significant levels.

The traditional model of “you support my nonprofit, and I’ll support yours” is becoming harder to sustain. At the same time, nonprofits are facing increasing competition for philanthropic dollars, volunteer leadership, and community attention.

Organizations that rely solely on financial capacity as the primary criteria for board recruitment may find the pipeline shrinking.

Why Great Boards Matter

Strong boards and strong nonprofit CEOs tend to reinforce one another. Great boards help organizations:

  • Think more strategically
  • Strengthen accountability
  • Expand community influence
  • Support fundraising and partnerships
  • Navigate leadership transitions
  • Build long-term sustainability

A high-functioning board also improves the return on the CEO’s time and energy. Nonprofit CEOs invest substantial time working with boards. When the board is engaged, thoughtful, and strategic, the organization becomes stronger.

Great boards rarely happen accidentally. They are built intentionally over time.

How Organizations Attract Strong Board Members

Strength attracts strength. Talented people are drawn to organizations that are well-led, well-organized, and mission-focused.

Three things consistently help organizations attract strong board members:

1. Strong Leadership

A strong CEO who communicates a compelling vision, builds trust, and represents the organization well is far more likely to attract strong board members. People want to be associated with organizations that are making meaningful progress.

2. Good Processes

Busy and talented people want their time used wisely. Organizations that thoughtfully cultivate board candidates, provide strong orientation and education, communicate effectively, and design engaging board meetings are more likely to attract and retain strong members. Board meetings should not feel like “necessary but boring” reporting sessions. The best meetings create opportunities for strategic discussion, learning, problem-solving, and meaningful engagement.

3. A Culture of Accountability and Excellence

Healthy board cultures matter. Board members are more likely to stay engaged when expectations are clear, participation is meaningful, and fellow board members follow through on commitments. Strong cultures create momentum. High-performing board members tend to attract other high-performing board members.

Organizations should be intentional about creating a culture of:

  • Accountability
  • Respect
  • Partnership
  • Gratitude
  • Engagement
  • Excellence
Final Thoughts

The work of nonprofits is too important to settle for passive governance.

Strong boards do not happen by chance. They are built intentionally through thoughtful recruitment, meaningful engagement, clear expectations, and strong leadership.

Time, talent, and treasure are increasingly stretched; organizations that invest in governance will be far better positioned to fulfill their missions, support their CEOs, and strengthen the communities they serve.

Questions Every Board Should Ask

As nonprofits continue to grow and evolve, boards should periodically ask themselves:

  • Do we have the skills and perspectives we need for the future?
  • Are we cultivating future board leaders now?
  • Are our meetings strategic and engaging?
  • Do board members clearly understand expectations?
  • Are we using people’s time wisely?
  • Are we creating a culture that attracts strong people?

Are you ready to make potential happen?

WE ARE HERE TO HELP

2026 Nonprofit Compensation, Benefits & Work Culture Report for Richmond, VA

By Business Consulting, Human Resources, Strategy

May 2026

2026 Nonprofit Compensation, Benefits & Work Culture Report for Richmond, VA

We’re excited to share that the Moving Toward Equity Compensation, Benefits, and Work Culture Report for RVA Nonprofits is now available for download.

This year’s report covers compensation data for 27 key positions, drawn from responses across 65 nonprofits, capturing 698 wages and real insights from staff pay equity, work experience, and direct service provider surveys.

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March 2026: AI For Business Leaders

By Business Consulting, Strategy, Technology and Operations

David Nelms serves as a member of Warren Whitney’s management team of for-profit and not-for-profit clients. He works with firms in the areas of technology and operations, where he provides services ranging from strategic planning to ongoing management of teams and key initiatives.

Written by David Nelms

The use of AI in small to medium-sized businesses is increasing and will soon become a necessity. If you are a business leader in the early stages of integrating AI into your organization, read on to explore several key concepts and examples of how to implement different tools.

As a note, and in the spirit of transparency, I used AI to help draft this article. The value was not in having the tool “write” the piece, but in using it as a thinking partner. I started by outlining the structure and key ideas, then worked through the draft conversationally by asking it questions, refining language, and pressure-testing my thinking along the way. For business leaders, this is where AI can be most effective: not as a replacement for judgment or experience, but as a tool that clarifies ideas, speeds up iteration, and improves the quality of the final output.

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April 2025: The Value of Vulnerability

By Business Consulting, Strategy


Stephanie Ford is a director of Warren Whitney and is responsible for Business Development. Stephanie has more than 20 years of diverse client experience, including manufacturers, financial services, distributors, professional services, real estate, and nonprofits.

The Value of Vulnerability: Authentic Leadership in the Workplace

Written by Stephanie Ford

Vulnerability. It’s a word that can evoke discomfort, particularly in professional settings. Yet, when approached with intentionality, vulnerability can be the cornerstone of authentic leadership and a catalyst for fostering trust, creativity, and resilience in the workplace.

Do you remember Jerry Seinfeld’s observation that at a funeral, most people would rather be in the coffin than deliver the eulogy? As humorous as it is, that quip reveals a deeper truth: being vulnerable, whether in public speaking or expressing emotions, can feel daunting. But why?

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August 2024: Succession Planning; Part II

By Business Consulting, Strategy, Succession Planning


Board Development, BoardSource Certified Governance Trainer

Written by: Katherine Whitney

Our July newsletter focused on what should be an ongoing succession planning effort to develop the next group of potential leaders for your organization. That is a central part of ensuring smooth transitions in leadership so that, when changes occur, the organization can have a smooth transfer of job responsibilities.

But “what if?”  What if someone in a key position leaves without notice either permanently or for an extended period without a successor in place? There can be many reasons for this, and the organization can suffer regardless of the reason. The following are five steps that you should take in advance to help your organization navigate an unexpected transition.

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January 2023: Strategic Planning for Businesses

By Business Consulting, Strategic Planning Nonprofit, Strategy


Stephanie Ford is a director of Warren Whitney and is responsible for Business Development. Stephanie has more than 20 years of diverse client experience, including manufacturers, financial services, distributors, professional services, real estate, and nonprofits.

Strategic Planning for Businesses: prepare for the future

The most important investment in your business this year!

By: Stephanie T. Ford

The start of a new year often has us reflecting on the past and thinking of goals for the year ahead. Similarly, as leaders of organizations, the beginning of the year is a time to assess and plan for the future. Naturally, this may have you thinking about a strategic planning process for your company.

Strategic Planning can provide several benefits even for small to mid-size organizations or privately held companies. By defining a clear vision and mission, it can help to put everyone on the same page. I have seen how this can be a unifying and motivating exercise, which helps to foster a good culture and employee retention. It builds engagement and buy-in, which is beneficial in supporting teams to work together towards common goals by creating goals, strategies, and tactics together. Strategic Planning can also be a way to communicate vision internally to motivate existing employees and externally to attract new workers and help coalesce support from potential funders, investors, vendors, and even perhaps new clients.

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Board Development, BoardSource Certified Governance Trainer

June 2022: Good Boards Make a Difference

By Board Development, Strategic Planning-Privately Held

Good Boards Make a Difference- How to go beyond the basics to be exceptional

By: Katherine Whitney

Many good articles cover a Board’s roles and responsibilities and why Board members need to take those responsibilities seriously.[1]  However, exceptionally effective Boards go beyond the basic expectations. Those Boards support and strengthen the CEO by collaborating to help improve Board-related processes.

One particularly excellent CEO explained she believed in setting such high standards because her Board did and that her first Board Chair had trained her well. There can be many ways that a Board provides exceptional support. This article considers three – meetings, communication, and leadership provided by deep thinking – that are basic but often overlooked if Board members just accept the status quo.

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October 2021: To Zoom or not to Zoom

By Strategy

To Zoom or not to Zoom- Balancing relationships vs. efficiencies in post-covid meetings

By: Katherine Whitney

Eventually, we will work our way through Covid and Delta, and they will be in our past – but Zoom and other video conferencing options are here to stay.  So “to Zoom or not to Zoom; that is the question.”  No doubt, we’ll spend years trying to figure that out.  Video conferencing is certainly the time-efficient approach to almost every meeting, but it’s not always the best approach.  Here are some considerations:

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June 2020: HOW CAN YOUR BUSINESS BENEFIT FROM A FRACTIONAL LEADER?

By Business Consulting, Finance & Accounting, Human Resources, Strategy, Technology and Operations

HOW CAN YOUR BUSINESS BENEFIT FROM A FRACTIONAL LEADER?

And steps to find the right firm. 

For those not familiar with the concept of fractional leadership, it is an efficient and cost-effective model for businesses to outsource functions when they do not have the expertise in-house or are going through a transition. This form of leadership offers an objective perspective and can guide businesses when faced with challenging decisions. Their role is to become a trusted advisor, lead through change, and offer unbiased advice.

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