A high-functioning board also improves the return on the CEO’s time and energy. Nonprofit CEOs invest substantial time working with boards. When the board is engaged, thoughtful, and strategic, the organization becomes stronger.
Great boards rarely happen accidentally. They are built intentionally over time.
How Organizations Attract Strong Board Members
Strength attracts strength. Talented people are drawn to organizations that are well-led, well-organized, and mission-focused.
Three things consistently help organizations attract strong board members:
1. Strong Leadership
A strong CEO who communicates a compelling vision, builds trust, and represents the organization well is far more likely to attract strong board members. People want to be associated with organizations that are making meaningful progress.
2. Good Processes
Busy and talented people want their time used wisely. Organizations that thoughtfully cultivate board candidates, provide strong orientation and education, communicate effectively, and design engaging board meetings are more likely to attract and retain strong members. Board meetings should not feel like “necessary but boring” reporting sessions. The best meetings create opportunities for strategic discussion, learning, problem-solving, and meaningful engagement.
3. A Culture of Accountability and Excellence
Healthy board cultures matter. Board members are more likely to stay engaged when expectations are clear, participation is meaningful, and fellow board members follow through on commitments. Strong cultures create momentum. High-performing board members tend to attract other high-performing board members.
Organizations should be intentional about creating a culture of: