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Cheron Smalls

Human Resources Director

csmalls@warrenwhitney.com | 804.282.9566

Cheron Smalls is a Director at Warren Whitney with more than 20 years of experience in human resources. She is skilled in developing and implementing comprehensive HR strategies that strengthen organizational foundations. Cheron’s expertise includes benefits administration, compliance, talent acquisition, performance management, and policy development. She provides strategic and hands-on HR leadership to clients and often serves as a fractional HR leader.

Roles & Areas of Expertise:

  • Fractional HR Leader
  • Executive Recruiting 
  • Compliance
  • Employment/Staffing
  • Culture Definition
  • Change & Crisis Management
  • Compliance, Process Improvement & Policy Development
  • Organizational Development 

Education & Certifications:

  • Master of Science in Business, HR Management, Virginia Commonwealth University
  • Bachelor of Science in Commerce, Marketing & Management, University of Virginia
  • SHRM-Senior Certified Professional (SHRM-SCP)

Professional & Volunteer Associations:

  • Society of Human Resources Management (SHRM), Richmond chapter & National chapter, Member
  • Richmond SHRM, Past Board of Directors, Past Awards Committee
  • Virginia State University School of Business, Guest Instructor, Past Member of Industry Council
  • Cristo Rey Richmond High School, Volunteer

Cheron’s career spans leadership roles across financial services, legal, nonprofit, and corporate sectors. Most recently, she served as Director of HR & People Operations at ImpactAssets, where she guided people programs through a critical transition period and oversaw compensation, benefits, and culture initiatives. Prior to that, she was Director of HR & Talent Management at RiverFront Investment Group, where she launched initiatives that transformed recruiting, onboarding, and employee retention while leading diversity and women’s leadership programs. Her earlier leadership roles include serving as Director of HR at Allen, Allen, Allen & Allen and HR Manager at Direct Impressions, where she built programs in benefits, safety, training, and succession planning.

Cheron brings to Warren Whitney a proven ability to design and deliver people strategies that balance business goals with employee well-being. She is passionate about helping organizations evolve by fostering environments where leaders and teams can achieve lasting success.

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